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rush posterWith love this Monday being extended to the first clip from Cloudy 2 and the latest television spot for Don Jon, it seems only fitting that their box office rival gets acknowledgment, too. The F1 racing bio Rush signal’s Ron Howard’s return to dramatic vehicles–his best genre and one that he has neglected since 2008′s Frost/Nixon. Because of that, there are a lot of high hopes already being drawn up despite the film’s niche identity.

The 1970′s rivalry of Niki Lauda and James Hunt appears to be something that Europe would be more interested in, yet I cannot shake the feeling it could succeed here too as there has been a noticeable rise in movie attendance over the past year for awards fare. While exemplifying The Butler’s recent success would be mistaken given that capitalizes off of the always-successful civil rights category, it is at least worth acknowledging why that type of movie is successful. Adults love movies too and this is for them.

Today’s featurette on the topic has Ron Howard discussing a climactic moment in Rush involving Niki Lauda’s near-fatal crash at the Nurburgring in Germany. Enjoy a little motorsports history folks. The film gets a wide release on September 27.

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